Streetwear trends come and go but an undeniable constant this year has been the rise of tracksuits and full athletic gear in the street style corner of the fashion industry.
There are many reasons for this rise, but the main being the revival of the 70’s hip hop aesthetic which many brands have picked up on. A leading brand in this trend, and many others, has been PUMA who have recently released their SUPER PUMA Collection. This collection pays homage to 70’s NYC rap and of course, the dominating b-boys of the time.
We jumped at the opportunity to shoot this collection just because of it’s importance in culture and of course the undeniably tasty OG colour-palette.
Shot by Ya’eesh Collins @yaeesh_collins (IG)
Shop the collection at PUMA SELECT stores
SUPER PUMA T7 Jacket R1 299, SUPER PUMA Shorts R799, SUPER PUMA Tank R699, SUPER PUMA Tank R699, SUPER PUMA Satin Bomber R2 499, SUPER PUMA Track Pants R1 299, SUPER PUMA Shorts R899, SUPER PUMA Tee R599, SUPER PUMA Tee R599, SUPER PUMA Track Pants R899 and SUPER PUMA Track Jacket R1 999.