Adidas Originals x White Mountaineering launch

Last week, adidas Originals launched their latest, of many, collaborations with Japanese brand White Mountaineering. The two brands aimed to create a sophisticated and elevated collection which focuses on creativity, style, and innovation. With both brands dedicated to attention to detail and modern design, their goal was realized. The collection oozes utilitarian/Japanese influence but still manages to maintain adidas Originals’ rich heritage and of course the iconic three stripes.


Some key pieces from this collection are the hooded track tops; the oversized windbreakers and the cropped track pants. As for footwear, the NMD’s and EQT’s both received the WM treatment, with detailing unique to WM appearing on both iterations.







The collection is now available at A Store – 34 Kloof Street and adidas Originals stores nationwide!

Images: Hana Sho  (Instagram: hanajayne_ )


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The Cool Kid is an online publication covering forthcoming trends and news in fashion, music, and culture, all on one platform.

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