Adidas Originals x White Mountaineering launch

Last week, adidas Originals launched their latest, of many, collaborations with Japanese brand White Mountaineering. The two brands aimed to create a sophisticated and elevated collection which focuses on creativity, style, and innovation. With both brands dedicated to attention to detail and modern design, their goal was realized. The collection oozes utilitarian/Japanese influence but still manages to maintain adidas Originals’ rich heritage and of course the iconic three stripes.

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Some key pieces from this collection are the hooded track tops; the oversized windbreakers and the cropped track pants. As for footwear, the NMD’s and EQT’s both received the WM treatment, with detailing unique to WM appearing on both iterations.

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The collection is now available at A Store – 34 Kloof Street and adidas Originals stores nationwide!

Images: Hana Sho  (Instagram: hanajayne_ )

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The Cool Kid is an online publication covering forthcoming trends and news in fashion, music, and culture, all on one platform.

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