ORANGE CULTURE, a new regular at our beloved SA Menswear Week, recently released their latest look book for SS17. Exploring the themes of adolescent rejection, this collection is a combination of identity and rebellion, with the message conveyed in a playful yet still provocative way.
For this collection the creator behind ORANGE CULTURE, Adebayo Oke-lawal, asked himself what he would want to wear as school uniform. The collection sees Adebayo play around with feminine cuts using a range of rich fabrics all sourced from his hometown of Lagos. It is this constant boundary-pushing attitude of ORANGE CULTURE that landed them firstly a nomination for the coveted LVMH Prize and now showing their magic at London Fashion Week.
Photography by Kyle Weeks
Creative Direction and Styling by Gavin Collins and Adebayo Okelawal
Models – Sethu from 20Model Management
and Seun from Boss Models and Beth Model Management
Jewellery made with Rokus London
Shoes made with Maxivive and hand painted by Dricky
Bags and other leathers made with Nodrog St. and Treefairfax
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