PUMA releases classic Suedes

Veteran sportswear brand, PUMA, has relaunched a classic silhouette of theirs dubbed the Suedes. Initially released in 1968, the PUMA Suede fast became the baseline for footwear with its minimal approach to design. Popularized first by professional athletes in the late 60’s/70’s then eventually claimed by the hip hop beat-makers in the 80’s, the PUMA Suedes quickly took over the New York city blocks.

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PUMA decided to honor the Suedes humble beginnings with a 90’s inspired campaign featuring the worlds most recognizable faces such as Kylie Jenner and Rae Sremmurd.

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The PUMA Suedes are available in all PUMA and PUMA SELECT stores retailing for R1 299.

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The Cool Kid is an online publication covering forthcoming trends and news in fashion, music, and culture, all on one platform.

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