With Paris Fashion Week taking up most of the internet it is quite easy to forget about the local talent that is constantly putting out incredible pieces of work. One of these local talents is Thebe Magugu who recently shared with us his latest campaign and a few words about its origins:

“My collection was inspired by the proportions and colors I saw on women in downtown Johannesburg [CBD]. There is something strangely beautiful about their clashing of masculine vs feminine, ornamental vs practical and oversized vs truncated. Its initially all over the place but quite intelligent.”


Photography: Paul Samuels

Models: Bianca [ICE], Niler, Iman, Loren, Tathum-Leigh [ALL BOSS MODELS], Elio [Private Model]

Make-Up: Annice Roux



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The Cool Kid is an online publication covering forthcoming trends and news in fashion, music, and culture, all on one platform.

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